Cultivating Capacity
Pro Bono Tech: An Interview with imc²
In the coming days our first application for mobile devices, VolunteerMatch for the iPhone, will be available in the App Store and on iTunes. For the first time, individuals will be able to find and sign up for your VolunteerMatch opportunities on the go.
We're especially pleased to have produced our latest release with the pro bono contribution of imc²
, a brand engagement agency. With their help, we were able to significantly expand our capacity to perform our mission of strengthening communities by making it easier for good people and good causes to connect.
One of the programs that we piloted last year was something we call Weekend of Love
. It promotes skills-based volunteering by allowing our people to be champions for the nonprofits they are passionate about. With some help from the Taproot Foundation , we created an application, distributed it to our people, and encouraged them to champion a nonprofit to receive pro bono marketing services. From the application, we then get familiar with the marketing needs of the nonprofit, narrow down to a specific project, and then recruit the folks internally to make it happen.
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