13 Nonprofits Honored for Outstanding Taglines

A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact.

But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits. GettingAttention.org’s 2008 survey of nonprofits showed that 7 in 10 nonprofits rated their tagline as poor or didn’t use one at all. The majority of nonprofits not using a tagline indicated that they had not thought about it or couldn’t come up with a good one.

The Nonprofit Tagline Awards program is designed to address this missed opportunity, and guide nonprofits to craft an effective tagline.

This year’s award winners demonstrate how powerful taglines can work as a first step in branding or as a highly-effective tool to refresh a nonprofit’s messaging, emphasize its commitment to its work and/or revive tired positioning.

Read more online at: http://nancyschwartz.com/articles/index.php/13-nonprofits-honored-for-outstanding-taglines-2009-getting-attention-nonprofit-tagline-awards-winners/