Working Solo Minute: Marketing in a Tight Economy - January 13, 2010 (#088)

Courtesy of Working Solo:

While recent economic news is a bit brighter, the reports I'm hearing from the front lines are that soloists are still facing some pushback when it comes to selling their products and services. Here are three things to keep in mind when marketing in a tight economy:

1. Specify.
Yes, you still need to sell benefits over features -- the delight, pleasure, satisfaction, relief of stress or fear, or financial returns attained through buying your product or service. But in today's economy, soloists also must be specific and provide as many details as possible. With funds tight, buyers want to know all the details, so they can be assured of investing their resources wisely.

Read more online at: http://www.workingsolo.com/minute088.html